Tuesday, July 13, 2010

it will win

The whole city of Amsterdam upside down.
Because eleven guys who lost a final of soccer came to be celebrated.

Appointments during the day in different parts of the city were different.
The good thing was that trams and buses were free to use.
A generous gift for the population because a ride in the tram costs approximately € 2 or $ 2.55
But several lines of trams and buses that are crossing normally the centre of the city were annulled.
Only driving a bicycle or walking were options to get somewhere.

Meanwhile a stream of people dressed in orange were walking to a large square in the centre of the city of Amsterdam.
The Museum Plein.
Eventually the eleven soccer players would appear there on a stage to be applauded and honored.

Not far from this Museum Plein is the current lodging and it was reached before everything was coming to a standstill in the city.
From the window many people in orange could be seen heading for the big square.
And the question arose whether to interrupt the work and go as well.
To have a look and feel the excitement.
To be together with 200.000 people cheering.

In the end, priority was given to the work that was urgent to do.
And this was an easy choice.
With the project "The most beautiful people in the world" it is going like a roller coaster.
Soon the new website will open and the book can be ordered.
Distribution and publicity is being organized now.
Responses are positive and the whole project is growing and growing.
"The most beautiful people in the world" is also in a final like the soccer team from the Netherlands.
But there is one big difference: it will win.


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1 comment:

Anonymous said...

Hoi Michel
Ik geloof je.
'The most
beautiful people' is uniek.
Er is geen tweede.
Het is een schitterend sociaal en bewustmakend document.
Jij bent het.
hartelijke groet,
Paul